NIKKO I
I walked into town from Annex Turtle Hotori-an for lunch (about a mile-and-a-half along the Nihon Romantic Highway) and found this little place, which seemed rather inviting. I stepped inside and was very graciously seated by a lady who could speak a bit more English than I can speak Japanese. She brought me a menu which had only one entree choice, curried chicken. That sounded like what I was hungry for anyway, so I ordered. She pointed to drinks, and I ordered some type of herbal-honey chai type of thing (which was delicious). The menu said that the drink was 450 yen and the entree 1000 yen (each yen is nearly equal to a penny). I greatly enjoyed this delicious meal. When I pulled out 1450 yen to pay (tips are not appreciated in Japan, I've been told many times), she would take only 1000. When I pointed to the drink, she said "Included." Best deal I got in all of Japan! I highly recommend Sotto Voce!
I now read that Sotto Voce is Italian for "intentionally lowering the volume of one's voice for emphasis." This place lowers the number of choices and the prices to emphasize a great meal at an exceptionally low price.
Apparently the number of hours the place is open is also reduced: I passed by it a few times after (at times of day when other eating establishments were open) and never saw it open for business again. I hope it wasn't something I said!
BeverLi
on June 18, 2013I like the philosophy.....not sure it would work in my business though